Kenyan startup BuuPass, East Africa’s leading digital mobility platform, has been selected to represent its country as it participates in the global Startup World Cup for the first time.

Founded in 2016 by Sonia Kabra and Wyclife Omondi, BuuPass is a B2B2C mobility marketplace that enables users to search, compare, and book travel tickets via web, app, or USSD, while its SaaS platform helps bus operators manage their operations, inventory, and sales.

So far, the startup has sold over 16 million travel tickets and generated over US$100 million in total value of goods sold, while it has also taken part in the Google for Startups Accelerator Africa and been backed by the Google for Startups Black Founders Fund.

For the first time, Kenya has joined the global Startup World Cup circuit, via a partnership between Silicon Xchange, the Kenya National Innovation Agency (KeNIA), and NaiBAN, and a recent even saw 10 startups pitch live to represent the country.

BuuPass was crowned the winner and will represent Kenya at the Startup World Cup grand finale in San Francisco, where it will compete for a US$1 million investment.

“We’re honoured to have won the Kenya regional finals of the Startup World Cup. This milestone reflects the passion, grit, and commitment our team has poured into building a seamless transport booking experience for millions across Africa,” said Wyclife Omondi, co-founder of BuuPass.

“Representing Kenya at the global finale in San Francisco is both humbling and energising. It’s a powerful moment, not just for BuuPass, but for African innovation as a whole. We look forward to sharing our story, learning from other global startups, and showcasing the potential of Africa-born solutions on one of the biggest entrepreneurial stages in the world.”

Content retrieved from: https://disruptafrica.com/2025/06/12/mobility-startup-buupass-to-represent-kenya-at-global-startup-world-cup/.