Customers expect more these days from those they do business with — more than simply providing a product or service. In fact, research indicates that 71% of millennial consumers in the United States are actually willing to pay more for a product or service when they know that some of the company’s profits go to charity. 64% of consumers actively avoid brands with societal views that they disapprove of.

Content retrieved from: https://www.entrepreneur.com/leadership/4-ways-entrepreneurs-can-create-avenues-for-social-change/427171.