Ethiopia, located in the Horn of Africa, is the continent’s seventh-largest economy and is the second-most populous country with an estimated 110 million people.

Often referred to as Africa’s “sleeping giant” with regards to its emerging tech sector, over the next decade, Ethiopia is expected to rise to the likes of today’s tech frontrunners: Kenya, Nigeria, South Africa, and Ghana.

With both the private and public sectors taking a comprehensive approach to growth, including talent development, access to financial capital, and government initiatives, success seems inevitable.

Some of the notable signs of progress include Prime Minister Abiy Ahmed declaring his desire to raise the tech sector to 2% of GDP or $2bn. And earlier this year, Gebeya Inc., the startup based in Addis Ababa, raising $2 million in seed funding.

Founded in 2016 by Amadou Daffe, Gebeya aims to be the most trusted and reliable source of talent in Africa. As a managed service provider with highly skilled, certified, and multilingual African talent. Today they service clients, such as Ethiopian Airlines, Air Senegal, Heineken, and the telecommunications company Orange.

Also, looking to be the backbone for Africa’s growing tech ecosystem, Gebeya partners with bubbling startups like d.light and Paps. Giving them access to the best talent and helping them compete on a global scale.

I spoke to Becky Tsadik, Director of Marketing at Gebeya Inc., about what led her to Gebeya, what it takes to successfully operate a Pan-African company, and her thoughts on tech in Ethiopia.

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