Carry1st has entered into a global, multi-year partnership with Ethiopia-based developer Qene Games to publish Gebeta, the studio’s modern take on the traditional game of mancala.
Gebeta is a free-to-play mobile board game built on the core principles of mancala games that are primarily played through Africa and South Asia. The game takes the traditional gameplay and adds features designed to make the game more engaging and adapt it to a more modern audience, including new mechanics, boosters and tricks that players can master as they progress in the game.
Carry1st will be responsible for funding and managing user acquisition, distribution, live operations, and community for the game. This is the first deal that Carry1st has announced since closing on their seed round of $2.5M earlier this year. The company partners with international studios to access the African market and local developers to scale their games globally.