Gebeya Inc., a Pan-African Talent Marketplace headquartered in Addis Ababa, and the Mastercard Foundation have announced a new program dubbed ‘Mesirat‘, or ‘to work’ in Amharic, in a bid to equip 100 Ethiopian entrepreneurs with their own multi-sided gig marketplaces.

Powered by a $48 million partnership, the two organizations along with other consortium partners plan to leverage their combined experience and expertise to co-create and replicate Gebeya’s model 100 times.

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